When sending out its index crawlers, Google looks to see if your website content is up-to-date. It also looks to find reinforcing content and html tags that legitimize your website as providing valuable AND relevant content. You can achieve higher search results for your targeted keywords if you can consistently do a few simple steps when creating your website content, including blog post content. This is sometimes referred to as Organic SEO, and for some time it has been considered to be the most effective way to win Google’s favor (besides having responsive mobile-friendly content!)
It is easy to accomplish this Organic SEO with your Full Partner blog tool. When you create a new post, just keep in mind that the Headers, Images Titles, and even Link “alt text” all use the same keywords that are found in your blog body content.
So if you are writing a blog about email marketing for instance, you would want the title of the Blog to include the phrase “Email Marketing” …so for instance: “Email Marketing that sets you Apart” would make a great tittle. Be sure to use an H2 tag for the higher up headers and h3 in the sub headers.
When you insert an image, also use the phrase “Email Marketing” in what we label the Tool Tip and Alternate Text fields. So if you have an image of a man typing up a broadcast on a computer, don’t use “man typing at computer” as the name of the image. Instead the image name file, tool tip and alternate text could again say: “Email Marketing That Sets You Apart” … thus reinforcing your targeted keywords.
However, all of the above won’t matter as much unless your body copy also has those keywords in it. Don’t try to artificially cram keywords into your images and headers without having the body content to back it up! The more often you can naturally put your reinforcing keywords into the body copy, you should go for it! But if you try to sneak in a keyword into a header that is not mentioned in the body copy at all, Google will not be impressed.
With links, try to avoid using “Read More” type text, instead use your keywords. For example: “Read More here about Email Marketing” would make a better choice than just “read more”. Then in the link tool as you create the link, also put your key words into the tool tip which is like hidden message for Google to find!
Last but no least is “tagging” your blog post. Once you are done with your copy, visit the Tags and Categories sections and add in the relevant tags, again these should directly reinforce your body content, headers etc. Categories tend to be more broad strokes about the topic of your post, were as tags tend to be more your SEO rich words and also phrases, but again these must be relevant to your blog post copy!
Keep it fresh and keep blogging! Don’t let your content get too stale, feel free to use the blog as a way to keep in touch with your list. When you hit publish, also send to your list! You can send out not just informative type reading posts, but feel free to send out short news about sales and coupon codes, or any tidbit about your relevant topics… Show that you are engaged, and keep your readers, and Google’s Search Crawlers, coming back for more!
© 2022 Vannette Keast Health Consulting Ltd & All rights reserved.
70 McDougal Crescent, Red Deer, Alberta, T4R 1T4